Friday, March 23, 2012

How to Drink Like the Characters of Mad Men

How to Drink Like the Characters of Mad Men

The liquor loving characters of the Emmy award-winning show Mad Men are back March 25th on AMC for a fifth season of drama and drinking on the job. If you’re planning to throw a viewing party and want to imbibe just like the employees of Sterling Cooper Draper and Pryce, Maker’s Mark Bourbon recommends these classic cocktail recipes for a Manhattan and Old Fashioned. Both immensely popular in the 50’s and 60’s, these drinks are now coming back into style thanks to a bourbon Renaissance. Pair them with a recipe for spiked Shrimp Cocktail from Chef Franklin Becker of New York’s Abe & Arthur’s and you’ve got yourself a party Don Draper would be proud of.

Just in case you’re a stickler for historical accuracy like the producers of the show, you’ll be comforted to know that Maker’s Mark launched in 1958 and the show is presently set in 1965. Maker’s was the world’s first premium bourbon, and to that end, was the first bourbon to use warm red winter wheat instead of rye as its main flavor grain. This made it incredibly smooth, setting it apart from the harsher tasting rye whiskies of the time.

The Perfect Manhattan


    1 1/2 parts Maker's Mark® Bourbon
    1/2 parts Sweet Vermouth
    1 tsp. Maraschino Cherry Juice
    Maraschino Cherries


Shake all together for 30 seconds. Strain into chilled Manhattan glass. Garnish with a maraschino cherry (served up, no ice).

Old Fashioned


   2 parts Maker’s Mark® Bourbon
   3 dashes of Angostura Bitters
   1 Sugar Cube
   1 Orange
   Maraschino Cherries


Place sugar cube into the bottom of an Old-Fashioned glass and add Angostura bitters directly to the sugar cube.  Add one orange slice, one cherry, and a splash of soda and muddle thoroughly. Remove the fruit remnants. Add Maker’s Mark, ice, and top off with soda. Garnish with a fresh orange slice and a maraschino cherry.

And if you are going to party like a Mad Men character, you are going to want something in your stomach to absorb all that boozy goodness. May we suggest a shrimp cocktail?

Shrimp Cocktail 
with Maker’s Mark® Bourbon Cocktail Sauce
Recipe by Chef Franklin Becker, Abe & Arthur’s
Prep Time: 30 minutes. Cook Time: 30 minutes. Level: Easy
Serves 4-8

24 pc. shrimp in shell, u-10

12 cups water

1½ cups dry white wine, such as Riesling

2 lemons juiced

2 bay leaves

10 pieces whole black peppercorn

1 medium onion, peeled, halved and sliced thin ¼”

1 stalk celery, sliced thin crosswise 1/8”

1 whole leek, washed and sliced thin, white and green

3 medium carrots, peeled, sliced into 1/8” thick rounds

¼ cup kosher salt

1 recipe Maker’s Mark® Bourbon cocktail sauce (recipe below)

Lemon wedges, for garnish

1.     Leaving the shell and tail intact, slice down the back of the shrimp, deveining the shrimp.

2.     Bring the water, white wine, lemon juice, bay leaves, peppercorns, onion, celery, leek, carrots, and kosher salt to a boil in a large pot. Reduce to a simmer and cook for 15 minutes until the vegetables are soft and the brine is flavorful. Strain through a fine mesh sieve into a new pot, discarding the solids.

3.     Bring the stock back up to a simmer. Add the shrimp in shell and stir to submerge the shrimp. Remove the pot from the heat and allow the shrimp to poach for 10 minutes or until fully cooked.

4.     Drain the shrimp and place the shrimp into a large bowl filled with ice. Stir the shrimp with the ice cubes and place the bowl in the freezer until the shrimp have cooled down, about 2-3 minutes.


~~louise~~ said...

It seems there are a lot of Mad Men parties going on. I've never seen the show myself, however, I may just partake of good Old Fashion to celebrate it anyway.

Thanks for sharing, Natashya...

Natashya KitchenPuppies said...

Definitely the way to celebrate! And I heartily endorse renting the back seasons and watching Mad Men in order - you'll love it!

Heather said...

Tonight! I'll be passing the Shrimp Curry Butter Canapes to sustain us in the midst of our drinking... ;)

Natashya KitchenPuppies said...

Woot! Now it's a party! ☺ I'll be there at eight.

Pierce said...

Damn....I want to watch that show so much!! The food and drink you have posted are mouthwatering.